The Measureverse

Your GTM Audit, Automated

Here's a fast way to check your GTM health in minutes.

The AI Traffic You Can't See

MCP for Marketers in 90 Minutes

Installation guides are out. Bonus sessions are scheduled. Early bird closes this Friday.

The Complete MCP Map for Marketers

Signal vs. the Noise

The right time to move a client to server-side tracking

The AI sequence problem

I can count my breakthrough moments on one hand

Zero-party data walked up to me after my talk

What happens when you let AI build your website and then audit the results

Two Steps Forward, One Back

MCP Governance: What Comes After the Connection