MeasureSummit's Early Access Is Open

You might have noticed us talking about MeasureSummit in this newsletter over the years.

What you might not know is that we fully took over event production in 2025. Mercer and Julian started it, and they passed the torch to me and the team last year. This is the third event we've run, and I think it's the strongest lineup yet.

Most presentations we've ever had. Most diversity in topics, too.

It's not just about AI - even though AI is obviously part of everyone's life now. What we focused on this year is quality and community.

More MeasureU members, mentors, and team members are participating than ever before.

If this is your first time hearing about MeasureSummit, it's free. The event is a livestream on October 7 and 8, 2026.

And here's what's different this year - we’re releasing presentations early. In fact, the event portal is already open and you can watch two talks today.

Sign up now for immediate access. Each released talk stays up for 24 hours. We're releasing two new talks every day this week leading up to the event.

Here's what's up today:

"Conversational Analytics Will NOT Kill Your Dashboards, But It Might Bury What Matters" by Mehdi Oudjida. Watch it here

"Why SGTM is not good option for mobile apps?" by Michal Nováček. Watch it here

Register for free at measuresummit.com, and you're in.

One more thing: the All Access Pass.

It's a great price, and it comes with extra benefits this year (including an opportunity to try MeasureU Pro). Check out the details if you haven't grabbed it yet.

Early-bird pricing ends Wednesday, so don't sit on it.

To Your Measured Success!
–Jeff Sauer
CEO of MeasureU

Coming Up This Week at MeasureU

Inside MeasureU: See What's New

Tuesday, September 29, 12:00 PM - 12:30 PM EDT

Inside MeasureU is a free live tour for anyone who wants to see what’s new, what has changed, and what is coming up inside MeasureU. Whether you are already a Pro or Academy member, joined us through MeasureSummit, or are simply curious about what MeasureU has to offer, come hang out with us for a look around. A lot has changed, moved, rearranged, and improved.

Open to all MeasureU Members!

Mastermind (MeasureMastermind)

Wednesday, September 30, 12:00 PM - 1:00 PM EDT

Your weekly power-up session! Live, interactive group coaching where our incredible MeasureU coaches answer your burning measurement questions, share strategies, and help you level up.

This call is for MeasureU Pro Members

MeasureLab: Paid Traffic

Thursday, October 1, 12:00 PM - 1:00 PM EDT

Ready to conquer the complexities of paid traffic measurement and make every ad dollar count? This MeasureLab is all about Paid Traffic! Whether you're wrestling with tracking across different ad platforms, trying to nail down attribution, want to get your UTMs in perfect order, or need help deciphering platform analytics (Google Ads, Meta Ads, etc.), this is your session. Bring your toughest paid traffic questions, and let's find some solutions!

This call is for MeasureU Pro Members