The Year the Rules Changed

More has changed this year than in several years combined.

And I’m not just talking about the world of marketing and measurement.

I’m talking about the tools we use to get work done. The way we work.

Seriously, in 2025 I didn’t know how to do any of the things I am doing now with automation, AI agents, and building my own virtual team of workers.

One of our members told me on a call last month: "This industry is changing so fast and it's exhausting to keep up."

Keeping up used to mean learning the tools and maybe the technology behind them. A full-time job for all of us, with about 10 minutes left in the day to actually get it done.

Now it means keeping up with another technology on top of it all.

AI. But not just learning AI, it’s figuring out what it means for our lives, our jobs, and our futures.

On the positive side, you can feel superhuman. It’s like having 50 Einsteins working for you 24-7, working on whatever you can dream.

Trying to catch up while also making sure you're not falling behind elsewhere can be a bit too much.

After hearing this feedback every single week, the MeasureU team is committed to making this easier on you, not overwhelming.

So we’re running a free session on the 18th to help you establish your 2027 plan.

It’s based on all the interactions we’ve had with the community, the workshops we’ve taught in the past 12 months (all 8 of them!), and what we see working in the marketplace.

I’ll email you the registration details tomorrow.

To Your Measured Success!
–Jeff Sauer
CEO of MeasureU

P.S. If you can’t wait another day, here’s a link to save your seat. I don’t like cliffhangers, either, even though suspense can keep things spicy.

New videos this week from MeasureU

• Which GHL Leads Actually Qualify? Ask Claude with MCP
• Your Client's GA4 Conversion Rate Is Wrong (Here's the Fix)

Coming Up This Week at MeasureU

Mastermind (MeasureMastermind)

Tuesday, November 10, 1:00 PM – 2:00 PM EST

Ready to level up your measurement game, get those burning questions answered, and connect with your amazing MeasureU family? Then you absolutely DON'T want to miss our MeasureMastermind group coaching call! Let's break it down, shall we? 😉 🤔 What is it?Think of MeasureMastermind as your power-up session! 🔋 It's live, interactive group coaching where our incredible MeasureU Instructors and super-smart MeasureU Mentors dive deep into YOUR questions.

This call is for MeasureU Pro Members

Brain Gainz: Tracking AI Agents - Are These the Bots We're Looking For?

Thursday, November 12, 11:00 AM – 12:00 PM EST

Jason Packer is taking this Brain Gainz hour on traffic that your analytics quietly misses. AI agents are browsing the web on people's behalf, and that activity often does not land in your reports the way you would expect. Jason will pull apart how different kinds of traffic do and do not show up, and whether you can tell a person with a mouse and keyboard from an agent driving the browser for them.

This call is for MeasureU Pro Members or anyone who purchased AI Traffic Control.

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