Built to Come Back To

It seems like everyone's building a marketing tool with AI right now.

“Vibe coding” has made it genuinely easy to spin up apps, Chrome extensions, little tools that solve a specific problem. I've met so many people doing exactly that. And I'm one of them.

But over the past few months, I’ve realized there are real levels at play here when it comes to developing these apps:

• Building something for yourself
• Building something for yourself plus a few others
• Building a fully functioning app
• Building something people actually come back to

That last one is the hard part. It’s the difference between being a weekend warrior and developing a full-on software product.

As a user, you probably give the app an equal amount of attention. If it looks like a weekend project, you'll spend a few minutes' worth of attention on it. You spin the wheel once, then move on.

I've shipped a few tools like that this year. Quick to build, useful in the moment, and then nobody came back. Including me.

Right now, I’m working on something more long-term. A tool you'd actually use on a regular cadence (daily, weekly, monthly) to see whether your tracking is working. Reports you look forward to. Something with staying power. Designed for both agencies with dozens of clients and in-house marketers who just want a safety net.

I hoped to have it ready before MeasureSummit, but it wasn’t there yet. I have a few more tweaks to make before opening it up to the public.

The beta starts in the next few weeks. If you want to see it early and give me real feedback, just reply to this email and I'll add you.

To Your Measured Success!

Jeff Sauer

CEO of MeasureU

New videos this week from MeasureU

• This AI Voice Clone Sounds So Real I Forgot It Was Me (Fish Audio Free API) (sponsored)

Coming Up This Week at MeasureU

MeasureLab: Paid Traffic

Tuesday, October 20, 1:00 PM - 2:00 PM EDT

Ready to conquer the complexities of paid traffic measurement and make every ad dollar count? This MeasureLab is all about Paid Traffic! Whether you're wrestling with tracking across different ad platforms, trying to nail down attribution, want to get your UTMs in perfect order, or need help deciphering platform analytics (Google Ads, Meta Ads, etc.), this is your session. Bring your toughest paid traffic questions, and let's find some solutions!

This call is for MeasureU Pro Members

Brain Gainz with Jeff Sauer

Thursday, October 22, 11:00 AM - 12:00 PM EDT

Jeff Sauer is taking this Brain Gainz hour, and he is leaving it open. No slides and no fixed agenda. Bring whatever you are stuck on, a setup that is not reporting properly, a campaign you cannot read, a decision you keep putting off, and we will dig into it together. You will leave with a next step rather than a reading list.

This call is for MeasureU Pro Members