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Why your ads stopped working (hint: it's not the ads)
Jeff Sauer
December 15, 2025
I'm doing a free data audit training tomorrow
Your ad performance didn't suddenly get worse.
Your data got worse.
I know that sounds like semantics, but it's not. It's the difference between throwing more budget at broken campaigns and actually fixing the thing that's breaking them.
When your tracking only captures 60% of conversions (and yeah, that's a real number for a lot of setups), the algorithm thinks your winners are losers. It kills good campaigns. It scales bad ones.
You don't have a performance problem. You have an input problem.
The CLEAN Framework
I've been working on a simple diagnostic framework to help marketers figure out exactly where their data is breaking down.
It's called CLEAN, and each letter represents a different place your data can leak. And most people are failing at 2-3 of these without even knowing it.
I'm hosting a free training this Tuesday where we're going to walk through the entire framework together.
You'll audit your own setup in real-time. You'll score yourself on each element. And by the end, you'll know exactly where YOUR biggest bottleneck is.
Not a generic "here's what everyone should do" answer.
Your specific fix.
When: Tuesday, December 16th
Where: Zoom
Cost: Free
If you've been frustrated with your ad performance lately, there's a good chance this is the missing piece.
To Your Measured Success!
--Jeff Sauer
Co-Founder of MeasureU
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Coming Up This Week at MeasureU
Monday, Dec 15, 6:00 PM - 7:00 PM EST
Don't have questions but want to hang out and support the idea for more calls at this time, join us!
Our MeasureLabs are very similar to ""office hours"" type calls where the instructor is there but if no one shows up in 15 minutes the instructor leaves. So be sure to be on time if you have questions or want more calls at this time.
This call is for MeasureU Pro Members
Tuesday, Dec 16, 11:00 AM - 12:00 PM EST
In this live community roundtable, we’re going to talk about what really deserves your attention in 2026… and what you can happily stop obsessing over. No pressure to share your client numbers, secret funnels, or screens. This is about principles, patterns, and smart decisions — not perfection. ✨
This call is for MeasureU Pro Members
Wednesday, Dec 17, 12:00 PM - 1:00 PM EST
Ready to level up your measurement game, get those burning questions answered, and connect with your amazing MeasureU family? Then you absolutely DON'T want to miss our weekly MeasureMastermind group coaching call!
This call is for MeasureU Pro Members
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