Why "20 years experience" doesn't matter anymore

Author

Jeff Sauer
November 24, 2025

In Partnership With

Getting consent banners right is one of those things businesses need right now. Cookiebot handles GDPR, CCPA, and Google Consent Mode v2 automatically - it scans your site, identifies cookies, and controls tracking until users consent. Used on 2.3 million websites. New MeasureU members get 10% off any Premium plan for 6 months, plus a 14-day free trial to test it out.

The measurement work that's actually getting done

Our mentor group just told us something fascinating.

We have 18 industry professionals who volunteer their time as mentors for MeasureU Pro members. Once a month, we sit down with them to talk about what's happening in the field.

This month's conversation was different.

We asked what work they're actually doing. What clients are asking for. What's getting hired.

The answer? Almost none of it existed three years ago.

Companies just want their problems solved.

They don't care if you have 20 years of experience in something. 

You can't have 20 years of experience implementing AI workflows, or Consent mode, server-side tracking, or configuring n8n automations.

But if you can make these technologies work to generate a stronger marketing ROI, clients want to hire you.

Here's what's actually getting hired right now:

  • Cleaning first-party data so ad platforms perform better

  • Matching CRM data to analytics tools

  • Implementing consent banners properly

  • Building AI automations

  • Connecting disconnected systems

  • Server-side tracking implementation

  • Improving ad platform data quality

Notice the pattern? It's all about first-party data now.

The old specialty was working with third-party data. The new specialty is getting your own data back, cleaning it, and making it work harder.

The professionals absorbing this fastest are the ones thriving.

The ones sticking to what they were trained to do 5 years ago? Struggling.

Which brings me to something new we're building.

We're Creating Data Roadmaps (Private Beta)

We're looking for five companies to join a private beta.

Here's what we do: We map out every data collection point you have for marketing. We show you what data you own (and what data is owned by third parties). We help you label your data so it's streamlined across all marketing channels. We inventory your dashboards and how you're using them.

Then we show you the opportunities.

Where can you improve? Where are the gaps? Where are the quick wins?

This isn't consulting. This is a roadmap. A diagnostic. A blueprint of your current state with clear opportunities marked.

We want our best customers—our most willing, most forgiving customers—to try this first. The price is intentionally low so we can get feedback as we build this out.

If this sounds like you, just reply to this email. I'll send you a document that explains exactly how it works.

We're only taking five.

To Your Measured Success!

--Jeff Sauer
Co-Founder of MeasureU

Coming Up This Week at MeasureU

Wednesday, Nov 25, 01:00 PM - 02:00 PM EST

Ready to conquer the complexities of paid traffic measurement and make every ad dollar count? Then you won't want to miss our MeasureLab sessions (you might have also heard them called Office Hours or AMAs in the past!).

This call is for MeasureU Pro Members