- The Measureverse
- Posts
- When the Sale Happens Off the Website
When the Sale Happens Off the Website
Jeff Sauer
August 27, 2026
A lead comes in from an ad on Monday. The sale closes on a phone call six weeks later.
Nothing fires. There is no checkout page for a pixel to sit on, so the ad you paid for never gets credit for the money.
This week Manisha Mistry, our Technical Director, connects the two ends. Tracklution sponsors this week's video.
Watch: tying an offline sale back to the ad click
The lead form submission goes in as one event. The sale arrives later from somewhere else entirely, and the two are linked together by Tracklution using email.
The setup is sending offline conversions to Tracklution’s using their webhook functionality.
She also covers the Zapier route for the platforms that will not fire a webhook themselves, and what to look at when an event has not shown up yet.
Watch Manisha's walkthrough here.
To Your Measured Success!
--Jeff Sauer
CEO of MeasureU
P.S. Anni Salo, founder of Tracklution, is going live with us on September 3 for How to Own and Manage Client Tracking at Scale. If you are an agency owner or a freelancer this is a webinar you don’t want to miss as she will dive into how you can make tracking easier.