What Happens When Your Community Surprises You

Happy Monday. I’m writing this one after a family vacation.

I checked in with the team on Thursday last week, and honestly, the energy coming back at me was the best kind of news. The MCP workshop had just wrapped, and everyone was still buzzing.

Manisha was fielding DMs, LinkedIn messages, people helping other people troubleshoot in real time.

Probably my favorite part was hearing about Alina. She jumped in and shared her own AI prompts and guide with the group, walking people through exactly how she’s prompting Claude and what she’s getting out of it.

The part that makes that meaningful: she hadn’t even used Claude until our first MCP workshop. She went from brand-new to teaching others.

That’s the pattern I keep seeing with AI adoption. The people who rip off the band-aid and actually connect their data to AI, even if only imperfectly, end up way ahead of the people still waiting for the right moment for things to magically click.

After the MCP workshop’s success, our team is already thinking about the next layer. Connecting your data is one thing. But what if you’re not sure your data is even ready? What if the quality isn’t there yet, or you don’t know how to check?

That’s what we’re building toward next, and I think it’s going to be genuinely useful for a lot of people.

This was a superhuman week for many of our community members.

The energy was high, and a room full of people got significantly better at something challenging, helped each other along the way, and left with something they can actually use. That’s the goal every time.

More good stuff is coming to make sure your data is AI-ready. Stay tuned.

To Your Measured Success!

–Jeff Sauer
CEO of MeasureU

P.S. If you missed the MCP workshop and want to know what all the energy was about, you can now purchase the workshop recordings and bonuses. The live component has completed, but the ability to tie this to your own data on demand is available immediately after signing up.

Ask Attio anything: prep for calls, update records, spot deals at risk Over 4,000 startups including Granola, Wispr Flow, and Lightdash, already use Attio. Try Attio for free.

Coming Up This Week at MeasureU

Inside MeasureU: See What's New

Tuesday, June 30, 12:30 PM - 1:30 PM EDT

A free live tour of what's new, what's changed, and what's coming up inside MeasureU. Whether you're a Pro or Academy member, joined through MeasureSummit, or just curious, come hang out with us.

Open to all Newsletter Subscribers

MeasureMastermind

Wednesday, July 1, 12:00 PM - 1:00 PM EDT

Your weekly power-up session! Live, interactive group coaching where our incredible MeasureU coaches answer your burning measurement questions, share strategies, and help you level up.

This call is for MeasureU Pro Members

MeasureLab: Paid Traffic

Thursday, July 2, 12:00 PM - 1:00 PM EDT

Ready to conquer the complexities of paid traffic measurement and make every ad dollar count? This MeasureLab is all about Paid Traffic! Whether you're wrestling with tracking across different ad platforms, trying to nail down attribution, want to get your UTMs in perfect order, or need help deciphering platform analytics (Google Ads, Meta Ads, etc.), this is your session. Bring your toughest paid traffic questions, and let's find some solutions!

This call is for MeasureU Pro Members

HubSpot AEO

Picture this. A buyer opens ChatGPT and asks for a recommendation in your category. Your competitor's name comes up. Yours doesn't. And that buyer never makes it to your website.

That's happening right now in markets everywhere. And most teams don't know it's happening because it never shows up in their analytics.

HubSpot AEO shows you exactly where your brand stands in AI search, where competitors are getting recommended instead of you, and tells you specifically what to fix. No expertise needed.

Try it free for 28 days. Just $50 a month after.