Measurement got easier AND harder

June 30, 2025

The Measurement Game Changed (So Did We)

I've been thinking about how much the measurement world has changed.

And honestly, it's wild.

Jeff and I started our businesses over 10 years ago with this passion for measurement. For making sense of the numbers behind marketing. For helping people actually understand what their data was telling them.

We've been plugging away at this ever since.

But here's what I've noticed...

Measurement is both easier AND harder than it's ever been.

Easier because you have more tools. More platforms. More ways to get insights.

Harder because there's no single dominant platform anymore. No "just use Google Analytics and you're set" answer.

The old way was simple.

  • Learn the technical stuff.

  • Set it up right.

  • Follow the framework.

  • Move the needle.

The new way?

It's about getting results using whatever tools actually work for your situation. Whether that's GA4, Microsoft Clarity, or something we haven't even heard of yet.

It's about adapting faster. Learning as you go. Using AI to fill gaps in experience, knowledge, and team capabilities.

The timeline from "I need to understand this" to "I'm getting actionable data" used to be 90 days.

Now it can be much faster.

If you know how to approach it.

Which brings me to why we're changing how this newsletter works.

We're going back to our roots. Back to when everything felt new and exciting. Back to when we'd share experiments, techniques, and what we were seeing in real-time with you on a more frequent basis.

Lately, the 2053 active members of our community have been experiencing it every day.

From an email perspective, we’ve fallen off that teaching rhythm for a while. Industry changes. Our merger. Life stuff.

But you’ve been begging us to get back to our newsletter roots.

Starting now, you'll get two valuable emails from us each week:

Mondays: Thought leadership and community insights. What's happening in the industry. What our community is discussing. Where things are headed. Your one-stop shop for staying current.

Thursdays: Content we think you should know about. Could be from our YouTube channel, our blog, or something someone else created that's just too good not to share.

Our goal is simple.

Read these emails and you'll be inspired. You'll know what's happening. You'll never feel that far behind.

Some issues will be spot-on for where you are right now. Others might solve problems you'll face six months from now.

Either way, we want these to be scannable, easy to read, and the one email you actually want in your inbox.

So here's what I need from you.

Hit reply and let me know you got this. Tell me what you think about this new direction. Share any ideas you want us to cover.

These emails go straight to my personal inbox. I read and respond to every single one.

Whether we just talked last week or it's been years since we've connected, I want to hear from you.

The only way to make this relevant is to know what you're dealing with.

Thanks for being a part of MeasureU!

— Mercer

P.S. I've created three ways to help you succeed, depending on how much support you need:

1) Join our FREE Community: Get instant access to the MeasureU resource library, growth tools, and a network of forward-thinking measurement marketers.

2) MeasureU Accelerator: Join our live sessions multiple times per week where our team of 20+ mentors personally guides you through implementing measurement marketing systems that scale.

3) Done-For-You Solutions: Let our expert team build custom measurement systems that increase your marketing profit and help you scale without adding overhead.

Coming Up This Week at MeasureU

Monday, Jun 30 12:00 PM - 01:00 PM EDT

Master GTM basics and beyond! We’ll get your core measurement in place, and I’ll equip you to handle those client requests for complex setups (even when they need to nail the basics first!).

This call is for MeasureU Accelerator Members

Wednesday, Jul 2 12:00 PM - 01:00 PM EDT

Ready to level up your measurement game, get those burning questions answered, and connect with your amazing MeasureU family? Then you absolutely DON'T want to miss our weekly MeasureMastermind group coaching call!

This call is for MeasureU Accelerator Members

Wednesday, Jul 2 01:00 PM - 02:30 PM EDT

Measuring your customer journey gives you the ability to see not only what's happening, but potentially WHY and what to do about it. Fortunately, with AI and automation that's getting easier and easier to do!

Join Mercer & Jeff Sauer Wednesday, July 2nd at 1PM Eastern for this free training open to all members...

This call is available for all newsletter subscribers in our Free Community

Thursday, Jul 3 03:00 PM - 04:00 PM EDT

Ready to roll up your sleeves and get hands-on with specific measurement challenges and topics? Then you're going to LOVE this MeasureLab session with Kyle Akerman!

This call is for MeasureU Accelerator Members

Tool Of The Week - Supermetrics

If you're like most marketers, you're constantly bouncing between Google Ads, Facebook, LinkedIn, Google Analytics, and a dozen other platforms, trying to piece together a clear picture of your marketing performance.

Supermetrics is the sanity-saving tool that automates your marketing reporting by pulling all your data from any platform directly into the tools you already use. It eliminates the manual drudgery so you can finally see what's actually working.