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The Setup Behind Your Cookie Banner
Jeff Sauer
September 17, 2026
The banner on your site and the enforcement behind it are two separate things.
In this week's video, I talk about how much has changed since most sites set up their consent banner.
Thank you to Cookiebot for sponsoring this week's video.
Your consent setup was probably installed once and left alone.
The banner loads, so it looks fine.
Yet an Aarhus University study found just 15 percent of consent setups are minimally compliant. That was in Europe, where this has been law for years.
In the video, I cover how the US rules have shifted and what a proper consent setup requires.
I also cover one change that shows up in your analytics long before anyone notices a problem.
To Your Measured Success!
--Jeff Sauer
CEO of MeasureU
P.S. Cookiebot's free Privacy Readiness assessment is the tool I reference in the video. Put in your URL, and it tells you where your site stands in about two minutes.