The pattern I keep seeing on calls

Author

Jeff Sauer
December 29, 2025

When hiring two people isn't the answer

I had three discovery calls last week before the holidays.

Three completely different companies.

Surprisingly similar gaps to fill.

The first one lost their technical unicorn. You know the type—could handle GTM configurations, run ads, understand the measurement stack, AND had the soft skills to manage client relationships. That person left. Now they're staring at hiring two or three people to replace them.

The second is mid-website redesign for a major client. They're terrified. Because they've seen it before—launch day comes, tracking breaks, and suddenly they can’t run their ads for six months until it’s fixed.

The third is about to launch heavy lead gen campaigns for their SaaS tool. They want measurement built into their product from day one. Not bolted on after. Not "we'll fix it later." They want the strategy for user flow, data flow, everything trackable from the start.

Different problems on the surface.

But they all said the same thing: "We need something between your Pro membership and full-service."

They didn't want us to do everything for them. They wanted a guide. Someone in the room making sure measurement gets represented. A safety net while they build the muscle themselves.

Like a personal trainer for their data.

Here's what kept coming up

The agency losing their technical person doesn't want to hire two people. They want to hire the person with advertising chops and people skills. Then have someone technical train that person up while handling the complex stuff during the transition.

The freelancer with the client website redesign wants someone on weekly calls with their team, their client, everyone. Making sure tracking doesn't get forgotten in the chaos. Just for the 90 days it takes to get through the critical transition.

The lead gen company wants a coach. Someone who's done this before. Who can map out the go-to-market strategy specifically around measurable results for their software. Make sure they don't build something they can't track.

And it’s not just recent calls. We’ve gotten a lot of inquiries about 1 on 1 coaching from companies and agencies looking to go server-side. 

They've taken our courses. They understand the concepts. But they want verification. "Am I doing this right? Is this the right approach? Can someone just check my work?"

The bridge solution

So we're testing something.

Ninety-day coaching engagements. Weekly calls. Direct access to technical expertise. After 90 days, it goes month-to-month—no long-term commitment.

We don't do the work for you. We show you exactly what needs to be done. We verify you're doing it right. We make sure you're self-sustaining when you're done.

It sits between membership and full-service. The coaching layer. The strategic thinking that prevents expensive mistakes.

I haven't even built a sales page yet because it's been happening organically. People keep describing this exact thing on calls, and I keep saying "yeah, our coaching can cover that."

Turns out a lot of teams need this right now.

If this sounds like your situation—team transition, major launch, website migration, server-side implementation—just reply to this email. 

I'll send over the details and pricing. We'll have a proper page up in the new year, but the service is available now with two spots open this month.

Sometimes you don't plan the product. You just listen to what people keep asking for.

To Your Measured Success!
--Jeff Sauer
Co-Founder of MeasureU

Easy setup, easy money

Your time is better spent creating content, not managing ad campaigns. Google AdSense's automatic ad placement and optimization handles the heavy lifting for you, ensuring the highest-paying, most relevant ads appear on your site.

Coming Up This Week at MeasureU

Tuesday, Dec 30, 12:00 PM - 1:00 PM EST

Ready to level up your measurement game, get those burning questions answered, and connect with your amazing MeasureU family? Then you absolutely DON'T want to miss our weekly MeasureMastermind group coaching call!

This call is for MeasureU Pro Members

Fact-based news without bias awaits. Make 1440 your choice today.

Overwhelmed by biased news? Cut through the clutter and get straight facts with your daily 1440 digest. From politics to sports, join millions who start their day informed.