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The Order That Makes Client Tracking Scale
Jeff Sauer
September 10, 2026
The signal your tracking sends is the audience the algorithm goes out and finds.
This week, Anni Salo, CEO and co-founder of Tracklution, walks through how agencies own and manage client tracking at scale. Tracklution sponsors this week’s video.
Watch: how agencies keep tracking consistent across a full client roster
The problem will sound familiar. An agency wins the client, they run the campaigns, but can’t produce a meaningful report from their tracking.
Often, the whole setup lives in one person’s head, and when that person is out, nobody can explain what is happening.
Anni structures the fix into three layers that must be solved in a specific order.
She also has a name for the single-expert bottleneck, and a document that keeps every client setup consistent no matter who does the work.
To Your Measured Success!
--Jeff Sauer
CEO of MeasureU