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The Metric Agencies Never Track
Jeff Sauer
July 09, 2026
Video ad creative is the quiet margin killer in most agency businesses.
You win more clients. You produce more ads. Costs scale with volume — but pricing rarely does. Most agencies absorb this cost without ever realizing it.
This week I put out a video that gets into video ad production.
Why Video Ads Don't Scale (And the $5 Fix That Changes Everything)
▶️ Watch: Why Video Ads Don't Scale (And the $5 Fix That Changes Everything)
Full disclosure: the video features Creatify, an AI ad-production tool, as a sponsor. I went hands-on with it myself — you'll see me turn a landing page into a finished ad in real time. I'll tell you what's genuinely useful and what still needs a human in the loop.
The thing that makes this relatable to measurement? That ad formulas can be repeatable, and the more ads you can produce, the more data you have to measure and improve performance.
There's also a service-stack angle here you can consider, which is using creative production as a wedge service.
The video covers the hands-on walkthrough, the honest tradeoffs, and the part I'd actually run for a real client. That last piece is in there, not here.
If you want to explore the tool itself: Try Creatify
To Your Measured Success!
--Jeff Sauer
CEO of MeasureU