The Leak You Don't See Is Always the One Someone Else Finds First

I shared three different stories with you over the last week or so.

• A cautionary tale about how fabricated AI citations can be so convincing that they will clear your internal review without anyone noticing.
• Tracking and consent failures a law firm found before the agency did.
• A bot-traffic shift that now accounts for over half of all web traffic, and almost nobody is talking about it.

While these are all unique problems, they have the same shape.

In every one, the issue was real and had been real for a while. It looked completely fine from inside the organization… but when it was found by someone outside the business, the companies were forced to take notice (and take out their frustration by blaming the new technology).

And every one of them could have been spotted first, if someone had known where to look.

How To Find A Problem Clients Will Pay To Fix On Any Website In 10 Minutes

Tomorrow, I'm walking through how to find these problems on any website before anyone else does, how to help companies fix them, and how that turns into a new line of revenue for your business.

Live Q&A at the end. Stay through it and you'll leave with a checklist you can put to use the same day.

Register for Tuesday's session — August 25, 12 PM ET, free and open to everyone.

To Your Measured Success!
–Jeff Sauer
CEO of MeasureU

P.S. Tomorrow, Tuesday August 25, 12 PM ET — live, with Q&A at the end. Save your spot here.

Coming Up This Week at MeasureU

How To Find A Problem Clients Will Pay To Fix On Any Website In 10 Minutes

Tuesday, August 25, 12:00 PM – 2:00 PM EDT

In under 10 minutes, Jeff shows you how to spot a problem on any website that a business will pay to fix. Three checks: is the traffic real, is the tracking legally compliant, and can the data actually be trusted?

Free and open to everyone

Mastermind (MeasureMastermind)

Wednesday, August 26, 12:00 PM – 1:00 PM EDT

Weekly live group coaching with MeasureU Instructors and Mentors, working through your questions.

This call is for MeasureU Pro Members

Roundtable: Bots And Marketing

Thursday, August 27, 12:00 PM – 1:00 PM EDT

Bots are now more than half of all web traffic. In this Roundtable we're talking through how bots have actually shown up in your numbers, your billing, your costs and your advertising.

This call is for MeasureU Pro Members