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The kindergartner tantrum killing your ROAS
Jeff Sauer
February 12, 2026
The problem with data-hungry ad platforms
“Trust the algorithm,” they said.
Yeah, right.
When an algorithm that’s used to guzzling data like a kindergartner at a candy buffet gets cut off, bad things happen.
The Kindergartener throws a tantrum in public and makes you regret your life choices. No good deed goes unpunished, I guess.
When an ad algorithm can't see your (or your clients') conversions, it thinks your campaigns are failing. So it stops showing your ads to people who actually convert. Your CPA climbs. Your ROAS tanks.
You're not getting worse at advertising. Your tracking is just broken.
Server-side tracking fixes this. You probably already know that.
So why haven't you done it yet?
The reason most people fail at server-side tracking isn't the technical implementation.
It's that they don't have what they need.
Almost every time, the issue started before they touched any technical stuff. They were missing something foundational.
If you've been putting this off or you tried and hit a wall, it's not you. The documentation is scattered. The tutorials are outdated. And nobody explains what you actually need access to before you start.
So I created the thing I wish existed when we started doing this for clients.
It's called the Server-Side Pre-Flight Checklist.
Same concept rocket-surgeons use before operations. A simple list of boxes to check before you begin.
In the video, I walk through exactly what you need - the four non-negotiables and three bonus items that'll save you weeks of headaches.
And yes, I made it a downloadable PDF. Comment "flight" on the video and I'll send it over.
The complexity is in the implementation. The pre-flight part? That's actually simple.
To Your Measured Success!
--Jeff Sauer
CEO of MeasureU
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If server-side GA4 tracking is still on your “I’ll do this later” list, this might help 👇