Claude 101, 201, and 301 are all live now

One comment from our May mentor call changed what we built this month.

The past few live workshops we’ve delivered at MeasureU have featured some more advanced workflows and configurations using Claude and other AI tools.

For example, the MCP workshop we are running this week has a preparation session where you build out your MCP server connections, test that tools are working, and use the Claude desktop app to connect to your data.

During our monthly MeasureU mentors call, I asked if the mentors were excited for the upcoming MCP workshop.

A 15+ year marketing veteran put it plainly: "That sounds great, but I feel like you left me behind on how to even get into Claude."

That's exactly the kind of feedback you want.

We'd been so focused on the frontier that we accidentally missed the entry point. Our community is motivated and curious, but wasn’t sure where to start.

During that same call, I put my neck on the line.

I had an open slot to teach the following Thursday and had planned to teach something fairly advanced in Claude.

Instead of what I'd originally planned to teach, I pivoted to developing and teaching a Claude 101 course on the spot.

Then another mentor asked about a 201 course. I had another slot the next week. Done.

Then I said “does anyone want a 301 course?”

And rearranged my schedule for the week after.

One piece of feedback. Three brand new courses. Live in about a month.

That’s the fastest we’ve ever produced such a comprehensive series of courses. AI did a lot of the heavy lifting. The same tools we teach gave us faster planning, leaner production, and quicker turnaround.

Plus, a strong MeasureU Pro community that gives us real-time feedback about what they actually need.

AI moves fast enough right now that it's easy to feel overwhelmed at the start, or like you missed something in the middle. The 101 to 201 to 301 structure gives you a clear progression.

You don't have to start at the beginning if you've already got the fundamentals. But if you need the basics, they're there now.

And if you're already past 301? This week’s MCP workshop is waiting.

Wherever you are on the Claude learning curve, there's a clear next step:

Claude 101: Getting started with Claude in your browser. The interface, projects, and your first real use cases.

Claude 201: Putting Claude on your desktop with Cowork. Connecting your tools and running a live audit.

Claude 301: Claude Code. Building your own skills and scheduling work that runs while you sleep.

MCP Workshop: Connecting Claude to external tools and data to build real AI-powered systems.

All four are available for MeasureU Pro members.

Learn about MeasureU Pro.

To Your Measured Success!

--Jeff Sauer

CEO of MeasureU

Coming Up This Week at MeasureU

Measure Lab - GA4 + GTM MCP Installation Support

Tuesday, June 23, 2:00 PM – 3:00 PM EDT

Stuck on your GA4 or GTM MCP install? Come get unstuck. This one-hour session is for anyone working through the GA4 or GTM MCP installation guides ahead of the June 25 workshop. The goal is to help you get over the specific hurdle you're stuck on so you walk into the live session ready to actually use the MCP servers.

This call is for MeasureU Pro Members or those who purchased the MCP Workshop

Mastermind (MeasureMastermind)

Wednesday, June 24, 12:00 PM – 1:00 PM EDT

Your weekly power-up session! Live, interactive group coaching where our incredible MeasureU coaches answer your burning measurement questions, share strategies, and help you level up.

This call is for MeasureU Pro Members or those who purchased the MCP Workshop

MCP for Marketers in 90 Minutes

Thursday, June 25, 12:00 PM – 1:30 PM EDT

Get real answers out of GA4 and build tags in Google Tag Manager just by prompting with Claude. Ninety minutes, live, focused entirely on using the GA4 MCP and GTM MCP servers, not installing them.

This call is for MeasureU Pro Members or those who purchased the MCP Workshop