Wait. You Can Do That?

"Wait, you can do that?"

I keep hearing this. From clients. From people on webinars. From people I show things to that aren't even on our website yet.

Every single time, same reaction.

Yes. You can do that. And honestly, I'm still a little surprised sometimes too.

The honest version of being Claude-pilled

I thought AI would give me my afternoons back. Four-hour workweek. Finally.

That's not what happened.

I'm working more than ever. But the reason matters: I'm having fun again, and my ambitions got bigger. I'm not discouraged anymore. When I want to build something, I can just go build it.

That changes how you show up. Completely.

And that same shift is spreading across our team.

What it actually looks like

Manisha has always been our AI person. Now everyone is.

Julie built an interactive funnel visualization from a screenshot. One afternoon. Work that would have taken weeks before.

Manisha showed a client the MCP server. The client said "wait, you can do that?" and signed up for the workshop on the spot.

Some people are further along than others. That's fine. The bus is moving and it's a good ride.

What we're building toward June

We've been heads-down on this since 2024. By June, everything new inside MeasureU Pro will be AI-first. The most advanced measurement tools we've ever built.

If you were live on the AI Funnel Measurement workshop last week, or on Thursday's webinar, you got a preview. What's coming goes further.

I keep showing people things that aren't on our website yet and the reaction is always the same. Genuine excitement. It's a lot of fun to be honest.

One more thing

We published in MIT Technology Review this week via our Usercentrics partnership. That one felt meaningful.

It connects to all of this. AI traffic, AI agents, AI reshaping how people find things on the web. It all points in the same direction. Measurement matters more now, not less. That's the whole thesis behind everything we're building.

What are you building with AI?

Hit reply. Genuinely curious. Some of the best conversations I have start with someone just writing back to tell me what they're working on.

And if you want to see what we're building before it's all public, MeasureU Pro is where that's happening. June is the date.

To Your Measured Success!

--Jeff Sauer

CEO of MeasureU

Coming Up This Week at MeasureU

Workshop: Measuring the Modern AI-Powered B2B Funnel

Tuesday, April 21, 12:00 PM – 1:30 PM EDT

Welcome to the Measuring the Modern AI-Powered B2B Funnel Workshop! B2B buying increasingly starts with an AI query (ChatGPT, Perplexity, Claude, Gemini). However, these AI-referred sessions typically arrive with no referral string attached, burying your highest-converting traffic in GA4 as "direct" or "(not set)." In this 4-week live workshop from MeasureU and CXL, you will learn how to map AI-driven journeys, identify LLM traffic in GA4, and report reliable pipeline impact. Over four live se

This call is for MeasureU Pro Members

Mastermind (MeasureMastermind)

Wednesday, April 22, 12:00 PM - 1:00 PM EDT

Ready to level up your measurement game, get those burning questions answered, and connect with your amazing MeasureU family? Then you absolutely DON'T want to miss our weekly MeasureMastermind group coaching call!


This call is for MeasureU Pro Members

The IT strategy every team needs for 2026

2026 will redefine IT as a strategic driver of global growth. Automation, AI-driven support, unified platforms, and zero-trust security are becoming standard, especially for distributed teams. This toolkit helps IT and HR leaders assess readiness, define goals, and build a scalable, audit-ready IT strategy for the year ahead. Learn what’s changing and how to prepare.

Download the Toolkit