The AI sequence problem

The pieces are there. The picture isn't.

One of our mentors, someone who's been in this space 15-plus years, made a great point on our MeasureU Mentors mastermind call last week.

There's no shortage of AI things to learn right now. The challenge is knowing what to prioritize.

The pace of development is overwhelming, and it's hard to focus on the present when you're worried about what comes next.

I've been hearing some version of that from people in our community for months. The pieces are all out there. The picture isn't.

So here's what we're doing about it.

Next Thursday at noon Eastern (June 4), I'm going live for Pro members.

Claude 101 for marketers. The reset. I'll walk through how to get Claude set up, how I think about using it for marketing, and what it can do that wasn't possible 12 months ago.

The Thursday after that (June 11): Claude 201. The next layer.

The week after that? Manisha will be live 3x that week to teach you how to use MCP servers with Claude to connect directly to your marketing data.

These upcoming sessions are part of a bigger reset for MeasureU Pro. The new north star for our members is outcomes, not just knowledge.

The reason we go live rather than pre-record is to help members get the outcomes they expect, not just information they could find anywhere else.

This concept came up on our mentors' call, too.

The members who get the most out of MeasureU are those who tap into our 50+ years of collective expertise and apply it to their own outcomes.

MeasureU Pro is upgrading everyone's experience by focusing 100% on sharper outcome guidance for our members. I'm genuinely excited about where this is heading.

If you are a freelancer or agency team member who wants to be more accountable for the outcomes you deliver, there are two ways to play this.

1) Stay tuned. The updates roll out over the next few weeks, and you can watch what we ship.

2) Jump in now. Apply for MeasureU Pro to get in at our current pricing.

To Your Measured Success!

–Jeff Sauer
CEO of MeasureU

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Coming Up This Week at MeasureU

Mastermind (MeasureMastermind)

Wednesday, May 27, 12:00 PM – 1:00 PM EDT

Ready to level up your measurement game, get those burning questions answered, and connect with your amazing MeasureU family? Then you absolutely DON'T want to miss our weekly MeasureMastermind group coaching call! Let's break it down, shall we? 😉 🤔 What is it?Think of MeasureMastermind as your weekly power-up session! 🔋 It's live, interactive group coaching where our incredible MeasureU Instructors and super-smart MeasureU Mentors dive deep into YOUR questions. We kick things off by exploring "

This call is for MeasureU Pro Members

MeasureLab: Paid Traffic

Thursday, May 28, 12:00 PM – 1:00 PM EDT

Ready to conquer the complexities of paid traffic measurement and make every ad dollar count? Then you won't want to miss our MeasureLab sessions (you might have also heard them called Office Hours or AMAs in the past!). Let's get into the nitty-gritty! 👇 📌 About THIS Specific MeasureLab Event:Get ready to optimize your campaigns and boost that ROAS! This MeasureLab is all about Paid Traffic! 🚦Whether you're wrestling with tracking across different ad platforms, trying to nail down attribution,

This call is for MeasureU Pro Members

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