What Vimeo Didn't Expect

The behind-the-scenes story of MeasureSummit

Last October, Vimeo sent me a note.

Not a routine message. They said we were way over our bandwidth. That they had never seen anything like it.

That was MeasureSummit.

People showed up in bigger numbers than even the platform expected. They watched the videos. They rewatched them. You don't watch and rewatch if the content isn't good… You watch a recorded conference session when it actually matters to you.

That note from Vimeo told me more about this community than any analytics dashboard I could pull.

When MeasureU took over full production of MeasureSummit last year, I had a pretty good sense that the audience was passionate. I underestimated how much. There's a real group of people who want to present and share what they know. There's an even larger group who want to learn from them. The energy between those two groups is something you feel when you're in the middle of it.

One thing I'm proud of from last year: for the first time, we hosted everything on the MeasureU platform. If you're already a MeasureU member, your login gets you in. Sign up for a free ticket and the recordings are right there waiting.

That connection between MeasureU and MeasureSummit is something we're leaning into more intentionally now.

So why a second event so soon?

Because measurement doesn't wait. Especially with AI reshaping tracking, attribution, and data strategy at the pace it is right now, one event a year started feeling like it wasn't keeping up. May 12-13 is earlier in the year on purpose. We wanted people updated while the changes are still fresh, not months after the dust has settled.

We also made real improvements to the experience this time around.

Interactive elements on the live stream. Sponsors giving away prizes live during the event. These are products we'd actually recommend and use ourselves, not filler. If they're involved, it's because they belong there.

The speaker lineup is the biggest we've had for a single event. We shared the full schedule last week, and if you haven't browsed it yet, it's worth a look. 48 speakers across two focused days. And this is only the first of two events this year. We'll have even more speakers in October.

If you're thinking about attending, mark May 12-13 on your calendar now.

You might want to clear the whole day. It's genuinely fun to watch live, and we'll give attendees a couple of extra days after the event to catch anything they missed. But if you want lifetime access and want to make sure you catch everything, the All Access Pass is the way to go. Full recordings from May, plus an option to add October at a discount.

Early bird pricing ends April 30th. This is the best price for the All Access Pass for the rest of the year. If you're considering the recordings and long-term access, this week is the week to lock it in.

It's been genuinely fun taking over the full production of this, connecting it to MeasureU, and watching the community grow around it. If you want to connect with the people who are shaping how measurement gets done, this is one of the best ways to do it.

Register free or grab the All Access Pass right here.

We'd love to see you there.

To Your Measured Success!
--Jeff Sauer
CEO of MeasureU

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Tuesday, April 28, 12:00 PM – 1:30 PM EDT

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Your weekly power-up session! Live, interactive group coaching where our incredible MeasureU coaches answer your burning measurement questions, share strategies, and help you level up.

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MeasureLab: Paid Traffic

Thursday, April 30, 12:00 PM – 1:00 PM EDT

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