They started exactly where you are now

Author

Jeff Sauer
July 07, 2025

The Unintuitive Truth About Mentorship

I've been thinking about something lately.

We have this incredible group of people at MeasureU that I don't talk about enough.

Our mentors.

And here's what's interesting - they're not who you'd expect.

These aren't people we recruited from big agencies or poached from Fortune 500 companies. They're not celebrity marketers with blue checkmarks.

They're people who started exactly where you are now.

Some took my first Google Analytics course back in 2010. Others joined us somewhere along the 20,000+ students we've taught over the years.

Many started not knowing what Google Analytics even was.

Fast forward 10+ years.

Now they're running successful agencies. Teaching their own courses. Speaking at conferences. Building automation systems that would make your head spin.

And here's the unintuitive part.

They came back to MeasureU.

Not because we asked them to. Because they wanted to pay it forward.

They'll tell you that much of their career advancement came from what they discovered in our community. Now they want to give that same experience to others.

That's how we ended up with over 20 mentors who are absolute experts in their fields:

Paid Ads Experts who live and breathe campaign optimization daily - Trevor Dobrygowski, Alina Popa, Keith Pares

Analytics Implementation Experts who can set up tracking that actually works - Fred Pike, Anna Slyter, Ron Sherbert

AI and Automation Experts who've cracked the code on eliminating repetitive work - Manisha Mistry, Martin Suttill, Rob McConachie

Data Visualization Experts who turn messy data into beautiful insights - Siavash Kanani, JJ Reynolds, Stockton Fisher

Certified Measurement Experts who've been through our complete certification process - Kyle Akerman, John Paglio, Amara Omoregie, Josh Silverbauer, Freddie Blicher

Plus our leadership team - Julie Brade and myself.

The funny thing is, we've been working with mentors informally for years. We just never really formalized it or talked about it much.

But I want you to know about these people.

When you see them in our free community, at MeasureU Pro masterminds, or at the upcoming MeasureSummit conference in October, you're interacting with some of the best practitioners in the industry.

People who choose to stick around and help.

If you're lucky enough to get their guidance, you're getting insights from professionals who've built wonderful careers on the skills they have learned.

And maybe someday, you'll want to pay it forward to the next wave of professionals, too.

That's how the best communities work.

To Your Measured Success!

--Jeff Sauer

P.S. I've created three ways to help you succeed, depending on how much support you need:

1) Join our FREE Community: Get instant access to the MeasureU resource library, growth tools, and a network of forward-thinking measurement marketers.

2) MeasureU Accelerator: Join our live sessions multiple times per week where our team of 20+ mentors personally guides you through implementing measurement marketing systems that scale.

3) Done-For-You Solutions: Let our expert team build custom measurement systems that increase your marketing profit and help you scale without adding overhead.

Coming Up This Week at MeasureU

Monday, July 7 12:00 PM - 01:00 PM EDT

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This call is for MeasureU Pro Members

Tuesday, July 8 03:00 PM - 04:00 PM EDT

Get ready to conquer your GA4, GTM, and Looker Studio puzzles! 🧩 This particular MeasureLab is laser-focused on these three powerhouse platforms. Have questions about GA4 setup, GTM container configurations, event tracking, tag management, or want to make your Looker Studio dashboards sing? 🎤 Bring 'em on! Our experts are here to help you get clarity and confidence.

This call is for MeasureU Pro Members

Wednesday, Jul 9 12:00 PM - 01:00 PM EDT

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