Measurement & Marketing Professional Learning Hub

Author

Jeff Sauer
September 29, 2025

In partnership with

The most advanced MeasureSummit yet starts in 7 days

What are you doing next week?

Because if you're in analytics, marketing, or data - you should be at MeasureSummit 2025.

October 8, 9, 10. Free registration. But this year is even more interactive.

For the first time ever, MeasureSummit is hosted entirely on the MeasureU platform. Everything in one place. No juggling logins, no missed sessions, no scattered conversations.

Let me walk you through what this means.

Before the Event

Thousands have already registered for MeasureSummit 2025. When you sign up (free), you get added to a dedicated space on MeasureU specifically for the event.

If you’re not on MeasureU yet, you'll see what the platform offers, explore the content, and use it as your primary viewing experience for MeasureSummit. 

The October event live stream, chat, community discussions - all in one integrated experience.

Sign-up is still free. It just lets us know you're coming and gets you set up properly.

During the Event

Pretty much everyone in our industry will be focused on MeasureSummit next week.

Thousands of registered attendees will be participating in active chat, watching sessions from handpicked analytics experts - people like Simo Ahava, Russell McAthy, Dana DiTomaso, Amy Hebdon, and speakers I've known for years. Many are friends I've met in person, spoken at conferences, and hung out with.

This isn't random expertise. It's curated knowledge from practitioners who actually do this work.

You'll get full presentations plus on-demand sessions you can watch throughout October 8, 9, 10. Plus the entire weekend to catch anything you missed before the live event officially ends.

After the Event

Here's where the MeasureU integration really shines.

Once the live event ends, we switch to "All Access Pass" mode. That's the only way to access MeasureSummit content after the weekend.

But here's the thing - whether you attend live or buy the All Access Pass, everything related to the event is right in your MeasureU account. No separate login, no different platform. Want archives from previous years? They unlock right in the same community when you purchase them.

All 40+ sessions for 2025, all previous MeasureSummit content, all in one organized location.

The Pricing Reality

All Access Pass price increase on October 1, then again after MeasureSummit ends.

If there's any chance you'll want to revisit sessions or explore the archives, get the All Access Pass now while pricing is lowest.

I get the skepticism if you've never attended MeasureSummit. But we have repeat speakers and all access pass members who look forward to this every year. If you haven't experienced it yet, you've been missing out.

Watch the free event first if you want. See the quality for yourself. But don't say I didn't warn you about the pricing.

MeasureU Pro Members?

You get the All Access Pass included in your subscription. No additional cost.

This is how we designed MeasureU Pro - 5 to 10 times the value of what you pay, so you don't make micro-decisions throughout the year. You just know everything we release will be worthwhile and helpful.

Why This Matters

The measurement and marketing landscape continues to evolve. Server-side tagging, attribution challenges, platform updates - staying current requires constant learning.

But learning shouldn't be scattered across different platforms, buried in email threads, or lost in temporary access.

MeasureSummit 2025 on MeasureU adds to our permanent learning home. Register for the event, get the platform experience, decide if the All Access Pass makes sense.

Everything connected. Everything organized. Everything designed to help you stay ahead.

Next week is considered the best week of the year for a lot of Measurement Professionals… 

Make sure you're part of it.

To Your Measured Success!

--Jeff Sauer
Co-Founder of MeasureU

P.S. MeasureU Pro includes so much value because we want you focused on learning and growing, not making purchasing decisions every month. MeasureSummit All Access Pass is just the latest example.

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Coming Up This Week at MeasureU

Tuesday, Sep 30, 01:00 PM - 02:30 PM EST

Take your Google Ads tracking to the next level with a full server-side setup using Stape. You’ll learn how Google Ads tracking works in a server-side environment and how to properly configure key tags like the Conversion Linker and Conversion Tracking tags. We’ll also cover remarketing setup using custom parameters, sending user-provided data, and tracking offline conversions. If you're exploring Customer Match, we’ll walk through what’s possible and what to watch out for. This session equips you with everything needed to boost accuracy, match rates, and performance in your Google Ads campaigns.

This call is for MeasureU Pro Members

Thursday, Oct 2, 12:00 PM - 01:00 PM EST

Ready to level up your measurement game, get those burning questions answered, and connect with your amazing MeasureU family? Then you absolutely DON'T want to miss our weekly MeasureMastermind group coaching call!

This call is for MeasureU Pro Members

Thursday, Oct 2, 01:00 PM - 02:30 PM CST

Wrap up the course with advanced techniques and insider tips to get even more value from your Stape setup. You’ll explore features like the setup assistant, multizone configuration, and how to use webhooks for flexible integrations. We’ll cover how Stape supports Consent Mode in server containers, and how to monitor logs and set up alerts to catch issues early. You’ll also learn how to analyze the real-world impact of your server-side tracking to prove its value. This session is packed with practical enhancements to fine-tune your implementation and maintain a high-performing setup.

This call is for MeasureU Pro Members

Thursday, Oct 2, 08:30 AM - 10:00 AM EST

Simo the legendary analytics expert whose blog posts have taught an entire generation of marketers, joins us for an exclusive Q&A session covering advanced server-side strategies and industry trends.

This call is for MeasureU Pro Members