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From Barcelona with measurement
Jeff Sauer
July 21, 2025
After Barcelona, Tesla drives, and "one take" filming sessions...
I've been sitting on this announcement for months.
Back in April, I flew to Barcelona to film something special with the team at Usercentrics (you might know them as Cookiebot - same company).
What started as a collaboration turned into one of the most fun projects I've worked on in years.
Picture this: driving around Barcelona in a Tesla, filming content between visits to incredible sites across the city to create a trailer for a brand new course on privacy-led marketing.
The production team was top-notch, the script made complex topics seem easy, and everything just clicked.
They started calling me "One Take Jeff" because we rarely needed multiple takes to produce the videos. When the content is good and the team knows what they're doing, magic happens.
The result?
A comprehensive Privacy-Led Measurement Marketing course that's now live and completely free.
This isn't just another course thrown together quickly. We're talking about 12 modules, 60+ minutes of focused content, and frameworks that will actually change how you approach measurement in our privacy-first world.
Here's what hit me while creating this: most marketers are still fighting the privacy regulations instead of embracing them.
That's backwards thinking.
Privacy isn't the enemy of measurement - it's the foundation of better marketing.
When you understand consent management, zero and first-party data, and how to navigate post-GDPR attribution gaps, you're not just surviving the new landscape. You're basking in it.
The course covers everything from the mindset shift you need to make, to practical tactics for optimizing consent rates, to building measurement systems that actually work in 2025.
And yes, it's completely free.
No catch. No upsells. Just solid education that will make you better at what you do.
Over 3,000 marketers worldwide have already gone through it, and the feedback has been incredible. People are saying it filled gaps they didn't even know they had.
If you're still treating privacy as an obstacle instead of an opportunity, this course will change that.
Ready to get started?
Head to the Usercentrics academy and dive in.
Barcelona was beautiful, but what we created there is even better.
To Your Measured Success!
--Jeff Sauer
Co-Founder of MeasureU
P.S. I've created three ways to help you succeed, depending on how much support you need:
1) Join our FREE Community: Get instant access to the MeasureU resource library, growth tools, and a network of forward-thinking measurement marketers.
2) MeasureU Accelerator: Join our live sessions multiple times per week where our team of 20+ mentors personally guides you through implementing measurement marketing systems that scale.
3) Done-For-You Solutions: Let our expert team build custom measurement systems that increase your marketing profit and help you scale without adding overhead.
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