Form better tracking habits in 90 days

Author

Jeff Sauer
September 15, 2025

Stop being the "data discrepancy" consultant

In 2 hours, we're starting something that's going to feel uncomfortable.

Not because server-side tracking is hard.

But because changing habits always feels wrong at first.

Right now, you probably have a routine where your client data doesn't match up:

Check Google Analytics... check Meta... check Google Ads... shrug and tell the client "that's normal with iOS updates."

You've gotten really good at explaining why numbers don't add up.

But what if you got really good at making things work instead?

The 90-Day Lifestyle Transition

The 21/90 rule states it takes 21 days to start a habit and 90 days to make it a lifestyle.

Here's how we built the Server Side Blueprint to fit that timeline:

Weeks 1-3: Six sessions building your foundation. You'll stop reflexively checking five different dashboards and start trusting one source of truth.

Immediately after that: Simo Ahava reinforces everything you learned. The guy who literally wrote the server-side playbook shows you the advanced moves.

Ongoing: Dan Murovtsev (Stape's Product Manager) answers your technical questions. No more getting stuck on implementation details.

November: My secret workshop on packaging this as a premium service. Because the habit only sticks when it pays you more.

By the holidays, server-side won't be something you "should learn someday."

It'll be something you just do. Automatically.

The Identity Shift

If your identity today is "analytics guy" or "reports gal" or "tagging wizard"...

Learning server side tagging doesn't change who you are.

It enhances who you're becoming.

Don’t be stuck in 2019 thinking. Prepare yourself for 2029 and beyond.

The consultants charging premium rates today are the ones who saw the server-side shift coming and positioned themselves ahead of it.

One More Thing

Everyone who completes this workshop gets a massive credit toward MeasureU Pro next year.

So you're not just learning server-side tracking.

You're getting a head start on everything we're building for 2026.

Hard to lose here.

If you're the last-minute type who makes decisions when the opportunity is right in front of you...

You have 2 hours.

After that, we're focused on the people who showed up.

To Your Measured Success,

Jeff Sauer
Co-Founder of MeasureU

P.S. The "easy" way of doing client-side tracking is getting more costly every day. iOS updates, cookie restrictions, consent requirements... it's death by a thousand cuts. The "hard" way (server-side) is actually becoming the easier path. But only if you start now.

Coming Up This Week at MeasureU

Tuesday, Sep 16, 01:00 PM - 02:30 PM, EST

Start with the essentials: what GTM server-side tagging is, why it matters, and whether it's right for your team. We’ll walk through technical and business readiness, using tools like the Stape Cost Estimating Calculator and Stape Score to help you evaluate your starting point. You’ll get a clear picture of the pros and cons, understand how server-side tagging works behind the scenes (including clients, cookies, and request flows), and compare hosting options between Stape and Google Cloud. This session sets the foundation so you can move forward with confidence and clarity.

This call is for MeasureU Pro Members

Thursday, Sep 18, 12:00 PM - 01:00 PM

Ready to level up your measurement game, get those burning questions answered, and connect with your amazing MeasureU family? Then you absolutely DON'T want to miss our weekly MeasureMastermind group coaching call!

This call is for MeasureU Pro Members

Thursday, Sep 18, 01:00 PM - 02:30 PM, EST

This hands-on session walks you through setting up your GTM server-side tagging environment using Stape. You’ll create your server container, deploy it on Stape, and configure a custom domain for better tracking and performance. From there, we’ll guide you through setting up GA4 tagging across both web and server containers. You’ll also learn how to debug and validate events using GA4’s Debug view and Stape’s server logs. By the end of this session, you’ll have a fully functional, verified setup ready to collect clean data.

This call is for MeasureU Pro Members