Coming Soon: The server-side checklist you need

In Partnership With

First-party data without the developer panic

Everyone's talking about first-party data. But where's the actual starting line?

You know you need to do it. But server-side tracking feels like learning to fly a plane while you're already in the air.

We just wrapped our 2026 Agency Blueprint workshop - five emerging services that can transform your agency or freelance business. The response has been incredible. Paradigm shifts happening in real-time. LinkedIn comments. Community testimonials. People actually changing how they think about their business.

(If you missed it and want immediate access, just reply "BLUEPRINT" and I'll send you the details.)

But here's what I'm noticing in the conversations after: Many of the questions keep circling back to the first service we covered in the workshop.

First-party data.

Specifically, server-side tracking.

And they're stuck for two very specific reasons:

First: It feels technical. Like you need to become a developer overnight. The confidence that came with Google Tag Manager - where you could move fast without engineering - feels gone. More uncertainty. More things that could break. Less documentation.

Second: Nobody knows if they're even ready yet. What's step one? What needs to be in place before you start? How do you assess if your setup can handle it?

That uncertainty is freezing many of you in place.

So next week, we're launching something specifically designed to unfreeze you.

The Server-Side Pre-Flight Checklist.

Not just a checklist. An assessment system that shows you exactly what you need in place before you migrate. 

Think of it like a pre-flight check before takeoff. You wouldn't skip it on a plane. You shouldn't skip it with your data infrastructure either.

We're spending the rest of this month going deep on first-party data. Breaking down the steps. Making server-side accessible. Removing the developer panic.

If you've been waiting for the right entry point into first-party data and server-side tracking, this is it.

Stay tuned.

To Your Measured Success!
--Jeff Sauer
CEO of MeasureU

P.S. Not interested in first-party data right now? No problem—click here to pause these emails until we move to a different topic. You can always come back when the timing's better.

Coming Up This Week at MeasureU

Mastermind (MeasureMastermind)

Wednesday, Feb 4, 12:00 PM – 1:00 PM EST

Ready to level up your measurement game, get those burning questions answered, and connect with your amazing MeasureU family? Then you absolutely DON'T want to miss our weekly MeasureMastermind group coaching call!

This call is for MeasureU Pro Members

Brain Gainz: How to Position New Services with Existing Clients?

Thursday, Feb 5, 11:00 AM – 12:00 PM EST

In this Brain Gainz, I will walk through how to talk to your current clients about the new services you offer. Maybe you've been running ads for a client for years but you want to now offer something else but not sure how to do that... you will find out here!!

This call is for members who purchased the The 2026 Agency Blueprint product separately OR MeasureU Pro members.