Before you migrate to server-side...

Author

Jeff Sauer
February 09, 2026

You've been asking... here's your answer

You've probably noticed something.

We talk about server-side tracking a lot in this newsletter.

And every single time we do, my inbox lights up with the same questions: "Is this right for me?" "Should I be doing this?" "What do I even need to get started?"

The replies come in. People ask about it on our live calls. Our community members debate their specific situations.

Here's what I've realized: Most of you already know server-side tracking makes sense. The emails we've sent have proven that.

But knowing it's valuable and knowing if YOU'RE ready are two completely different things.

So we took a step back.

Instead of telling you why server-side tracking matters (you already get that), we built something to help you figure out if you can actually do it right now.

Think about it like this: Before any plane takes off, pilots run through a systematic checklist. They don't skip steps. They don't guess. They verify everything is in place before they commit to takeoff.

Server-side tracking needs the same approach.

This isn't another "why you should do this" resource. It's a practical, step-by-step verification system that tells you:

  • What access you need (domain, website platform, GTM, GA4)

  • What you're missing right now

  • What to request from your IT team

  • Whether you should move forward or wait

All in a simple PDF download that provides a  clear answer to: "Am I ready to do this?"

The checklist walks you through everything from DNS access to GTM permissions.

It even has a simple yes/no flowchart that tells you definitively whether server-side is right for you at this moment.

If you've been wondering whether you should take the leap, stop wondering.

Download the checklist. Go through it. You'll know.

To Your Measured Success!

--Jeff Sauer
CEO of MeasureU

P.S. We're running a workshop next week that walks through server-side implementation. If you go through this checklist and realize you're ready, you'll want to join us. The registration page isn’t quite ready yet, but if you reply to this email I might be able to get you early access. 

Not interested in learning server-side tracking? Click here to snooze these emails.

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Coming Up This Week at MeasureU

Wednesday, Feb 11, 12:00 PM – 1:00 PM EST

Think of MeasureMastermind as your weekly power-up session! 🔋 It's live, interactive group coaching where our incredible MeasureU Instructors and super-smart MeasureU Mentors dive deep into YOUR questions. We kick things off by exploring "What's New" in the ever-changing world of measurement, so you're always in the know! 💡 

This call is for MeasureU Pro Members

Thursday, Feb 12, 11:00 AM – 12:00 PM EST

Join Manisha LIVE and walk through the checklist to find out if you or your client are ready for Server-Side. The first portion of the call is teaching and the rest is for your questions!

This call is for MeasureU Pro members OR those that purchase Server-Side in 90 Minutes.