The gap between amateur and professional measurement has never been wider...

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Amateur vs Professional: Which Side Are You On?

Something's been bothering me about our industry.

Walk into any marketing conference and you'll hear the same surface-level conversations. "GA4 isn't as good as Universal Analytics." "Do we really need cookie banners?" "How do I know my reports are accurate?"

Meanwhile, there's a smaller group having completely different discussions. They're talking about BigQuery implementations, server-side tracking setups, and measurement strategies that actually drive business decisions.

The gap between amateur and professional measurement has never been wider.

Why We're Making Changes

That's why we're evolving our MeasureU Accelerator program into something more focused: MeasureU Pro.

The name change isn't just cosmetic. It reflects who our premium membership is built to serve.

We're not trying to be everything to everyone anymore with our premium membership. We're laser-focused on helping people go professional in measurement - whether that's making it your career or bringing professional-level thinking to your business.

What "Pro" Actually Means

This isn't about job titles or years of experience. It's about your approach.

Pro means you want real answers to specific questions - not generic best practices that stopped working two years ago.

Pro means you're willing to dig deeper than "just install Google Analytics and hope for the best."

Pro means you want to hang out with other people who take measurement seriously.

That's exactly what we've built inside MeasureU Pro:

• MeasureLabs - Ask our instructors your specific questions and get personalized responses

• Measure Mastermind - Weekly sessions with the best practitioners in the industry

• Live Courses - Immediate access to our latest training as we release it

• MeasureSprint - Our intensive 2-3 month certification program that turns you into a certified measurement strategist

• 20+ Mentors - Real professionals who've solved the problems you're facing

The Exclusivity Factor

Here's the thing about professional communities - they only work when everyone's committed to that standard.

So we're changing how MeasureU Pro works. Instead of keeping the doors open all the time, we're only opening enrollment a few times per year.

This isn't a scarcity tactic. It's quality control.

We want every conversation, every question, and every interaction to be at a professional level. The only way to maintain that is to be selective about who joins and when.

Your Last Chance at Current Access

If you've been thinking about joining our premium membership, you have about a week left to get in under the current structure and pricing.

After that, we're moving to a waitlist system. The next time we open enrollment, it'll be limited spots for a short window.

Not everyone needs to go pro right away. But if you're tired of amateur-hour measurement and want to join the professionals, this is your moment to decide (for now).

The measurement world is splitting into two groups: those who fake it, and those who make it.

Which group do you want to be in?

To Your Measured Success!

--Jeff Sauer
Co-Founder of MeasureU

P.S. Once we close enrollment next week, the next opening probably won't be for at least a month or two. And when we do reopen, it'll be for a limited time with limited spots. Fair warning.

P.P.S. I've created three ways to help you succeed, depending on how much support you need:

1) Join our FREE Community: Get instant access to the MeasureU resource library, growth tools, and a network of forward-thinking measurement marketers.

2) MeasureU PRO: Join our live sessions multiple times per week where our team of 20+ mentors personally guides you through implementing measurement marketing systems that scale.

3) Done-For-You Solutions: Let our expert team build custom measurement systems that increase your marketing profit and help you scale without adding overhead.

Coming Up This Week at MeasureU

MeasureSprint - Certified Measurement Strategist 13-Week Bootcamp Training

Tuesday, Aug 12 - 12:00 AM - 01:00 AM CST

Learn to plan and communicate dashboards that your clients or stakeholders will actually use and get massive value from. Actionable is our mantra!

This call is for MeasureU Pro Members

Group Coaching AMA Call: GA4, GTM, Looker Studio (MeasureLab)

Wednesday, Aug 13 - 03:00 AM - 04:00 AM CST

Get ready to conquer your GA4, GTM, and Looker Studio puzzles! 🧩 This particular MeasureLab is laser-focused on these three powerhouse platforms. Have questions about GA4 setup, GTM container configurations, event tracking, tag management, or want to make your Looker Studio dashboards sing? 🎤 Bring 'em on! Our experts are here to help you get clarity and confidence.

This call is for MeasureU Pro Members

Mastermind (MeasureMastermind)

Thursday, Aug 14 - 12:00 AM - 01:00 AM CST

Level up your measurement game with our professional mastermind group, get those burning questions answered, and connect with other amazing measurement professionals? Then you absolutely DON'T want to miss our weekly MeasureMastermind group coaching call!

This call is for MeasureU Pro Members

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