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AI-powered solution for better page categorization...
Jeff Sauer
July 31, 2025
In partnership with
30 minutes of regex → 3 minutes with AI
Missing your favorite features from Universal Analytics?
You're not alone.
For example, GA4 doesn't have the page level path fields that made grouping pages simple in Universal Analytics. No more easy filtering by URL structure. No more clean category breakdowns.
But there's a workaround. And AI makes it ridiculously fast to implement.
Julie from the MeasureU team just published a video showing exactly how she's using Gemini to rebuild this functionality in Looker Studio dashboards.
The problem:
In Universal Analytics, you could easily segment pages by URL structure. Want to see all your blog posts? All your product categories? All your workshop pages? Simple dropdown filters made this effortless.
GA4 doesn't include this feature. Now you're stuck with messy page path data that's hard to categorize.
The solution:
Use AI to generate regex formulas that recreate page path levels. Instead of spending 30+ minutes wrestling with regex syntax, describe what you want in plain English.
What Julie shows in the video:
How to ask Gemini for the right formula (even when you're not sure what you need)
Building dropdown filters that group pages by URL structure
Creating clean page categorization for ecommerce, content sites, or any organized URL structure
Testing and refining the formulas until they work perfectly
The best part? Julie does this live, including her mistakes and corrections. You'll see the actual process, not just the polished result.
Why this matters:
Better page grouping means better dashboards. Whether you're tracking workshop performance, product categories, or content sections, clean categorization makes your data actually useful.
This is exactly the kind of practical problem-solving our MeasureU team specializes in. Real solutions for real measurement challenges.
To Your Measured Success!
–Jeff Sauer
Co-Founder of MeasureU.com
P.S. I've created three ways to help you succeed, depending on how much support you need:
1) Join our FREE Community: Get instant access to the MeasureU resource library, growth tools, and a network of forward-thinking measurement marketers.
2) MeasureU Accelerator: Join our live sessions multiple times per week where our team of 20+ mentors personally guides you through implementing measurement marketing systems that scale.
3) Done-For-You Solutions: Let our expert team build custom measurement systems that increase your marketing profit and help you scale without adding overhead.
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