I'm bringing back our most requested format

Author

Jeff Sauer
January 26, 2026

In Partnership With

Ad blockers, iOS restrictions, and cookie deprecation are killing your conversion visibility. Most agencies are losing 30-60% of their tracking data and don't even realize it. Server-Side Tagging fixes this by routing data through your own infrastructure instead of browsers—giving you cleaner data, faster page speeds, and better campaign performance. Usercentrics makes it dead simple with pre-built templates for GA4, Meta CAPI, Google Ads, and more. No developers required.

Quick wins > marathon learning sessions

Brain Gainz is back.

After more than a year, we're relaunching one of the most popular things we've ever done at MeasureU. And I'm genuinely excited about it.

If you're not familiar: Brain Gainz sessions are focused, 15-30 minute tactical presentations with live Q&A at the end. One topic. One expert. Real implementation insights.

No fluff. No theory overload. Just the stuff that's working right now.

Why This Format Works

Look, comprehensive courses have their place. We still create them because sometimes you need the full picture.

But here's reality: You're not sitting down for a 20-hour course this week. Or probably next week, either.

But you will carve out 30 minutes to solve a specific problem. To learn one advanced tactic. To see how someone else solved the exact challenge you're facing.

That's what Brain Gainz delivers.

For years, we ran these weekly. Someone from our community or the industry would present live on advanced tactics, case studies, competitive edges they'd discovered. Our members could ask questions and immediately start using what they learned.

It worked incredibly well. Then it fell off during our merger and community consolidation.

Now it's back.

This Week: Two Sessions, Open to Everyone

Normally, Brain Gainz is exclusive to MeasureU Pro members. But we're opening these first two sessions to everyone because we want you to see what this format is all about.

Tuesday, January 27 at 12pm EST

Cascading Business Goals into Automated Dashboards

Julie is hosting the Power My Analytics team.

The core question: How do you make sure your daily data actually reflects your long-term business goals?

This session covers how to align your metrics with your mission and automate that strategy into real-time dashboards. No more jumping between platforms to piece together the big picture.

The second half is open Q&A. Bring your reporting challenges.

Thursday, January 29 at 12pm EST

How Signals Gateway Fixes the 1st-Party Meta Pixel Gap

Julie is also hosting this one with the experts from Usercentrics/Cookiebot.

As browsers continue restricting third-party cookies, Meta campaign attribution is taking a hit. This session introduces Signals Gateway—a solution designed to help you regain visibility and bridge the gap with a solid 1st-party data strategy.

You'll see how it works, then we'll go into live Q&A.

What Happens After These Two

Starting in February, Brain Gainz becomes a weekly event for MeasureU Pro members.

Every week. New topic. Tactical focus. Community-requested subjects, advanced techniques, real case studies.

The learning format that actually fits into how you work.

I'm looking forward to seeing you at both events!

To Your Measured Success!
 

--Jeff Sauer
CEO of MeasureU

Coming Up This Week at MeasureU

Monday, Jan 26, 1:00 PM – 2:00 PM EST

Ready to conquer the complexities of paid traffic measurement and make every ad dollar count? Then you won't want to miss our MeasureLab sessions (you might have also heard them called Office Hours or AMAs in the past!).

This call is for MeasureU Pro Members

Tuesday, Jan 27, 12:00 PM – 1:00 PM EST

"How do you ensure your daily data actually reflects your long-term business goals?

Join us and Power My Analytics for a focused discussion on the bridge between business strategy and automated data visualization. During this live, interactive call, we will discuss the importance of aligning your metrics with your mission and how automation can transform that strategy into a real-time reality on your dashboard. No more going from platform to platform to search for your KPIs to see the big picture."

Open to all MeasureU Members!

Wednesday, Jan 28, 12:00 PM – 1:00 PM EST

"Ready to level up your measurement game, get those burning questions answered, and connect with your amazing MeasureU family? Then you absolutely DON'T want to miss our weekly MeasureMastermind group coaching call!"

This call is for MeasureU Pro Members

Thursday, Jan 29, 12:00 PM – 1:00 PM EST

"As the digital landscape shifts away from third-party cookies, many brands are seeing a significant decline in Meta campaign attribution and data accuracy. To stay competitive, marketers must transition to a robust 1st-party data strategy that satisfies both performance needs and privacy standards."

Open to ALL MeasureU Members.