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- $25B market. Tiny supply. You already have the skills.
$25B market. Tiny supply. You already have the skills.
Jeff Sauer
January 15, 2026
Privacy isn't the barrier. It's the opportunity.
87% of consumers won't do business with a company if they don't trust its privacy practices.
That's McKinsey data.
Which means privacy isn't just some compliance checkbox. It's a revenue issue. A marketing performance issue. A “you might be losing customers and not even know it” issue.
And here's what nobody's talking about: privacy is a potential six-figure service line that most measurement professionals are leaving on the table because they think it belongs to someone else.
It doesn't.
The Opportunity Hiding in Plain Sight
The privacy management market is expected to hit over $25 billion by 2028.
Right now, most analytics consultants are watching that money flow to lawyers and compliance officers while thinking, "Well, that's just not my thing."
Meanwhile, someone with your exact skill set is charging 3x what you charge for GA4 setups because they learned how consent management actually works.
GDPR started this wave, but now California, Colorado, Connecticut, Virginia, Texas, Oregon... almost every US state either has privacy legislation on the books or is actively working on it.
This isn't "maybe I'll have European clients someday."
This is your client in Texas who needs this right now.
And the supply of people who actually understand this stuff? Tiny.
What You'll Learn in This Week's Video
In this video, I break down exactly why privacy has become one of the fastest-growing opportunities in analytics—and why you're already qualified to offer it.
You'll discover:
The three main privacy service buckets (and which one creates recurring retainer revenue)
How to position privacy with clients as a marketing fix, not just compliance
Why privacy actually gave you cover for mediocre analytics work (the uncomfortable truth)
The exact skills you already have that translate directly to privacy work
The $25 billion privacy market is going to lawyers and developers because they showed up.
And you can show up too.
To Your Measured Success!
--Jeff Sauer
Co-Founder of MeasureU
P.S. This is just one of the five services I will be diving into during the 2026 Agency Blueprint. Enrollment is open now.
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